Portfolio
Marketing
Integrated Campaign Strategy | Website | Social | Email | Design | Event Management
Overview:
Telford Happenings is a community organization hosting more than 19 annual events designed to bring people together and support local businesses.
My Role:
I lead the marketing strategy across digital platforms, developing campaigns that connect the community to events in a clear and engaging way.
Approach:
The focus was on creating consistency across channels by aligning website content, social media, and email marketing so each piece supported the overall message. I also developed visual assets, event branding, and promotional materials to ensure a cohesive and recognizable presence.
Impact:
A more structured marketing strategy significantly increased visibility and engagement, including Facebook impressions growing from under 1,000 to over 206,000. These efforts contributed to a 48% increase in revenue over two years, along with stronger event participation and community involvement.
Telford Happenings
Campaign Strategy | Website | Content Development | Design
Overview:
Indian Creek Foundation is a nonprofit organization providing services and support to individuals with disabilities.
My Role:
I supported a $2 million capital campaign and 50th anniversary rebrand, helping develop cohesive messaging across digital and print platforms.
Approach:
The goal was to ensure clear, consistent storytelling across all touchpoints—from the website to campaign materials and event promotions. I worked closely with internal teams to align messaging with the organization’s mission and long-term vision.
Impact:
The Serve Every One campaign successfully reached its $2 million goal, supported by clear, consistent messaging across digital and print platforms. Website engagement also increased, with over 2,600 sessions in a 30-day period, reflecting strong ongoing community interest.
Indian Creek Foundation
Overview:
Souderton Connects is a business improvement district supporting local businesses and community development.
My Role:
I led marketing efforts to promote local businesses, events, and initiatives while building relationships across the community.
Approach:
This included:
- coordinating marketing campaigns
- collaborating with regional organizations
- facilitating PR opportunities and media coverage
Impact:
Built the digital presence from the ground up, growing website traffic to 8,685 sessions (+204%) and expanding social reach to over 133,000 on Facebook and 40,000 on Instagram, significantly increasing community visibility and engagement.
Souderton Conects
Overview:
I create visual design work that supports marketing efforts across both print and digital platforms, helping organizations present themselves clearly and consistently.
My Role:
I design a wide range of materials including brand identities, advertisements, event posters, brochures, social media graphics, websites, and full campaign assets for nonprofits, small businesses, and community organizations.
Approach:
My focus is on creating cohesive visual systems rather than one-off pieces, ensuring consistency across every touchpoint.
This includes:
- designing within established brand guidelines while refining visual identity
- creating layouts for both print and digital use (posters, programs, brochures, signage)
- developing graphics for social media, email, and web
- preparing print-ready files and coordinating with vendors
- balancing creativity with clarity to ensure designs are both engaging and functional
Impact:
Delivered consistent, high-quality visual content across multiple platforms, strengthening brand recognition and supporting marketing campaigns that drive engagement, event participation, and overall visibility.
Graphic Design
Marketing works best when everything feels connected.
When your message is clear, your visuals are consistent, and your platforms support each other, your work becomes easier to share—and easier for others to understand.
If you’re looking for thoughtful, collaborative support to bring that clarity to your marketing, I’d love to connect.